How To Bust Through Sugar Cravings

EVERYONE experiences cravings sometimes.

But if you’re constantly fighting against cravings; thinking about sweets day and night, and/or can’t end a day without eating dessert… it might be time to make some changes!

Here are four reasons you might have a high volume of sugar cravings and how to manage them:

  1. You’re not eating enough during the day

It’s easy to blame “lack of willpower” for sugar cravings, but often, the issue is under-fueling.

If you’re skipping meals, sipping on coffee instead of eating lunch, or trying to “be good” all day, your body will naturally push you to seek quick energy—often in the form of sugar—later in the day.

What you can do about it:

  • Eat balanced meals (protein, healthy fats, and fiber-containing carbs) every 3–5 hours

  • Don’t skip meals to “save calories” for later

  • Eat enough food to feel truly satisfied, rather than simply “not hungry”

2. You’re not getting enough sleep

Sleep deprivation increases cravings for high-sugar, high-calorie foods. Whether you didn’t get sufficient sleep - or slept poorly - your hunger and fullness hormones (ghrelin and leptin) get thrown off, making it harder to say no to cravings, even if you want to.

What you can do about it:

  • Aim for 7–9 hours of sleep most nights

  • Establish a calming bedtime routine (dim lights, no phone scrolling, relaxing activities)

  • Limit caffeine after midday and create a dark, cool, quiet sleep environment

3. You’re S-T-R-E-S-S-E-D

And you know what that spells backwards! Cortisol (your stress hormone) can increase appetite and drive you toward high-sugar, high-fat foods when you’re feeling overwhelmed, exhausted, or emotionally drained.

While using sweets to soothe stress can feel good in the moment, it often leaves you stuck in a cycle of temporary relief followed by feeling worse after the fact.

What you can do about it:

  • Identify non-food stress management tools you can use (deep breathing, walks, journaling, calling a friend, stretching, etc.)

  • Before reaching for food, pause to ask, “Am I hungry, or looking for comfort/a distraction?”

  • Build stress-management practices into your day, even if it’s just 5 minutes at a time, so sugar isn’t your only coping strategy

4. You’re restricting sweets too much

You might have good intentions, but strict rules around food almost always backfire. For example, whenever you tell yourself you “can’t” have something, your scarcity mindset is activated and you often end up craving it more. And when you cave and indulge… all-or-nothing thinking has a habit of stealing the show and you end up eating an amount that feels uncomfortable.

What you can do about it:

  • Allow yourself to enjoy sweets without guilt in a portion that feels comfortable and satisfying

  • Practice mindful eating—sit down, remove distractions, and actually taste your treat

  • Remember, a piece of chocolate won’t ruin your progress, but a “screw it” mindset might

Sugar cravings can be frustrating and hard to deal with as you focus on creating positive changes, but don’t lose hope! Make small changes to your daily routine and diet will have a powerful impact over time and before you know it, you’ll be able to enjoy sweets, in moderation, without feeling like you’re “being bad” or missing out.

Nicole Hagen

A Nutrition Coach, adoptive mom, dog mom, and mint chocolate chip ice cream lover.

I didn’t always have this business: the Masters degree in Nutrition Science and Public Health, the passion, the clients... in fact, years ago you could have found me endlessly counting calories and trying to find my worth on the scale and at spin class, exhausted in my pursuit of (what I thought was) health and happiness.

In my early twenties, I struggled with crash dieting and disordered eating. Little did I know, those circumstances would be my one-way ticket out of my restrictive relationship with food & fitness. Those experiences led me here: to the life-giving, sustainable, habit-based nutrition philosophy I embody today. Today you can find me living life without a calorie counting app and spending time with my husband, one year old son, and our two crazy golden retriever pups.

I enjoy spending my free time reading, sipping on matcha lattes, and dreaming of ways I can help other women create healthy, confident relationships with food without selling their souls to food rules and calorie counting apps.

Because nothing lights me up more than helping women live full and vibrant lives without food fear, rules, or restriction. I want to be that permission granter in your life that whispers: “you really can do this” while the rest of the world continues to settle for short-term satisfaction.

https://nutritioncoachingwithnicole.com/
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