Too many to count? Join the club!
Did you know that the average American diets FOUR times a year, on average? Did you know that nearly 45 MILLION Americans diet each year? Did you know that $33 BILLION dollars is spent on weight loss products each year?
And did you know that despite alllllll of that the majority (2/3rds) of us STILL struggle with our weight?
Clearly, conventional weight loss efforts aren’t working.
Or, more accurately, conventional weight loss efforts aren’t sticking.
With enough willpower anyone can lose weight following a prescriptive set of rules for 12-30 days. But what those all-or-nothing methods don’t teach you is how to lose weight in a healthy way that fits your lifestyle and can be sustained for a lifetime.
And isn’t that really what you’re after!? Results that last for life?
But if that’s what we really want, why do we continue to subscribe to the diets, detoxes and the drama?
That’s a rhetorical question. I know why we subscribe to them…they’re sexy, promise fast results and are branded as the magic pill/the secret solution/the thing you’ve been missing all along….
But friends, don’t forget to look at the fine print, which reads: SHORT-TERM SATISFACTION. UNLIKELY TO LAST AND WILL LEAVE YOU FATTER AND MORE FRUSTRATED THAN BEFORE.
If you’re ready to ditch the diet - forever - and find something that lasts longer than 12-30 days you must change your expectations.
Short-term Diet Culture Promises:
Fast results that last only as long as your willpower does
Black and white rules, restrictions and regulations
A cookie cutter plan/menu that you can follow as long as life doesn’t get too busy or stressful
An expiration date - if you can’t do it forever, your results won’t last forever either
Life-long Nutrition Coaching Promises:
Slower results that LAST a lifetime
Guidelines built and designed for your unique body, lifestyle, preferences and taste buds
A customized plan that you can follow in all seasons of life
A confidence that stands the test of time because your results are founded upon habits that you execute consistently (not rules you follow when you’re “on track”).
What are you looking for? Where is your time/money/attention currently invested? And do those two line up?
Eat Well. Live Well. Be Well.